Great Gear - 2012/10/31

Oct. 31, Wed.
On Site 1: CEATEC JAPAN 2012 Part-1

In this "On-Site" segment, we have for you a two-part report from CEATEC JAPAN 2012. In part one, Brian Hughes takes a look at advancements in ultra-high quality television technology.

Schedule: Oct 2-6, 2012
Location: Makuhari Messe

CEATEC is Japan's largest consumer electronics exhibition. This year, the show had about 160,000 visitors who came to check out what's new over 5 days. Although Japanese electronics companies have recently been facing tough business prospects, they're at CEATEC in full force, showing off their latest products and technologies.

Especially, television sets are the centerpiece of the show with all the major manufacturers displaying their latest and greatest models. Many prototypes are displayed here, but there are also products already available on the market. Prepare to be mesmerized by some amazing advances in image quality.


On Site 2: CEATEC JAPAN 2012 Part-2

CEATEC isn't only about consumer products; it's also about innovative new technologies designed to make future products better. In part two of our "On-Site" segment, Brian shows us more highlights of the exhibit.

Schedule: Oct 2-6, 2012
Location: Makuhari Messe

Consumer electronics advance so rapidly, it's sometimes hard to keep up. It's also hard to tell which advances are here to stay and which to stay away from. Advances in appliances and electronic devices are very visible, but what aren't so visible are the steady advances in the electronic components that comprise them.

At CEATEC Japan, we check out some appliances and electronic vehicles that communicate and can be operated with smart phones, innovative car navigation systems and hard-disk drives, eco-friendly products such as compact fuel cells and low-power consumption speakers, as well as a crowd favorite: "Murata Seisaku-kun", a self-balancing robot, among many others.


Gadgets: A Camera with a Touch of Femininity

Electronic products like digital cameras are supposed to be made for everyone but tend to be marketed mainly towards men. In this "Gadgets" segment, we find out exactly what kind of colors and designs were chosen for a camera designed for women, by women.

Although there are many home appliances targeting women, there don't seem to be many manufacturers which are actually making products that their female employees really want. This compact digital camera was the chosen product to test the seriousness of some young female employees. The product was made by compounding ideas that came from the things they carried around: trendy items, cosmetics, fashion magazine cutouts, as well as daily conversation. It was also decided that a case would be included with the camera since they wanted to produce a camera that could be easily pulled out and used in daily life like in cafes, while shopping and during walks.


Further Info:

Please note that some of the products or services featured in this program may be prototypes and not be sold at stores. NHK is not responsible for any damages, losses or injuries caused by the usage of these products or services.

On-Site 1 : CEATEC JAPAN 2012 Part-1
- CEATEC JAPAN Organizing Committee
http://www.ceatec.com/2012/en/index.html
Management Office +81-3-6216-5233

- Sharp Corporation
http://sharp-world.com/
Public Relations Department +81-3-5446-8205

- Panasonic Corporation
http://panasonic.net/
Head Office +81-6-6908-1121

- TOSHIBA CORPORATION
http://www.toshiba.co.jp/index.htm
Products Management Division +81-3-3457-8322

- Sony Corporation
http://www.sony.net/
Sony Marketing Inc. +81-466-31-2546
On-Site 2 : CEATEC JAPAN 2012 Part-2
- NEC Corporation
http://www.nec.com/index.html
Public Relations Department +81-3-3454-1111

- Fujitsu Limited
http://www.fujitsu.com/global/
Public Relations Department +81-44-777-1111

- NTT DOCOMO, INC.
http://www.nttdocomo.co.jp/english/
Public Relations Department +81-3-5156-1366

- NISSAN MOTOR CO., LTD.
http://www.nissan.co.jp/EN/index.html
IT and ITS Engineering Department +81-50-2029-1031

- PIONEER CORPORATION
http://pioneer.jp/index-e.php
Public Relations Department +81-44-580-1003

- TDK Corporation
http://www.global.tdk.com/
Advanced Head Development Group +81-267-68-5111

- Clarion Co., Ltd.
http://www.clarion.com/jp/en/top.html
Marketing Strategy Division +81-48-601-3546

- Aquafairy Corporation
http://www.aquafairy.co.jp/en/index.html
Head Office +81-75-606-6107

- Murata Manufacturing Company, Ltd.
http://www.murata.com/index.html
Public Relations Department +81-75-955-6786
Gadgets : A Camera with a Touch of Femininity
- CASIO COMPUTER CO., LTD.
http://www.exilim.com/
Head Office +81-3-5334-4111

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